ABOUT ME
Growing up in the Brazilian countryside, I spent more time on the internet than anyone ought to, and now it's an addiction I can't do without.
In our social-first age, audiences are both easier and harder to reach than ever, pushing us to find fresh ways to capture and engage readers. This is a challenge I enjoy tackling. I'm a firm believer in the power of social, and love thinking outside the box to send a message in a world that cultivates short attention spans.
EXPERIENCE
March 2021 - Present
MANAGING EDITOR - VIVIAL MEDIA
- Managing a team of editors who curate, edit, fact-check, proofread posts for various projects and client needs
- Providing constant feedback, establishing goals and priorities for editors
- Working with other departments as needed to ensure assignments are clear and deadlines are met
February 2019 - March 2021
CONTENT EDITOR - VIVIAL MEDIA
- Edited, fact-checked, and proofread short- and long-form articles submitted by freelance writers
- Optimized content for SEO and keywords
- Managed client accounts and developed content ideas based on keywords
- Collaborated with account coordinators as needed to maintain effective content marketing strategies
December 2015 - September 2017
CAMPUS EDITOR - LINKEDIN
- Student editor for LinkedIn Pulse at #StudentVoices (news, lifestyle, business, politics, op-eds)
- Assigned topics, vetted pitches, copy-edited and fact-checked all articles
- Recruited freelance writers
- Created a monthly newsletter and marketing strategy for the program
- Wrote for the platform and had bylines featured
Selected as 1 of 5 U.S. Campus Editors to join LinkedIn's Business Leadership Program
Summer 2017
EDITORIAL INTERN - NBC NEWS
- Reporter/writer for NBCNews.com
- Interviewed, fact-checked, wrote articles, assisted senior editors and reporters
- Researched trending topics/stories on social media (Reddit, Twitter)
September 2016 - May 2017
EDITORIAL INTERN - BBC TRAVEL
- Wrote and assisted production of daily travel/food articles
- Helped optimize headlines and copy for digital
- Sourced and edited photos, created infographics
- Developed interview questions, translated copy, copy-edited
April 2015 - December 2016
CAREER AMBASSADOR - NYU WASSERMAN
- Assisted at university-wide events
- Moderated panels and Q&As with industry experts
- Gave presentations to large groups
- Posted on social media (Twitter, Instagram)
EDUCATION
New York University
JOURNALISM (B.A.)
2018
New York University
SOCIAL & CULTURAL ANALYSIS (B.A.)
2018