Portfolio | Amanda P Santos

creative campaigns

Created campaign copy for Fiverr’s AI Video Hub, launched during Oscars week to challenge the Hollywood production model. The campaign sparked IRL and online buzz, drove a 66% boost in marketplace AI video searches, reached 1.9B UVM, and was shortlisted at Cannes Lions. Organic press coverage included Adweek, CBS, Ad Age, and The Hollywood Reporter.

platform + product copy

BEAUTY

OSEA

Turned seaweed skincare into a sensory story. Built ingredient-led copy around OSEA’s maritime ethos, making sustainability feel beautiful and worth believing in.

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Malibu C

Made haircare science sound less like high school chemistry. Translated complex formulas into approachable, beauty-forward copy that makes ingredients easy to get and hard to forget.

comms + social

Brands I've written for

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