Amanda Santos | portfolio

creative campaigns

Created copy for Fiverr’s AI Directors campaign, launched with a mock Hollywood sign in LA during Oscars week to challenge the traditional production model. The campaign drove a 66% boost in marketplace searches, reached 1.9 billion (with a B) unique monthly visitors, and was shortlisted at Cannes Lions. Press: Adweek, CBS, Ad Age, and The Hollywood Reporter.

platform + product copy

BEAUTY

OSEA

Turned seaweed skincare into a sensory story. Built ingredient-led copy around OSEA’s maritime ethos, making sustainability feel beautiful and worth believing in.

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Malibu C

Made haircare science sound less like high school chemistry. Translated complex formulas into approachable, beauty-forward copy that makes ingredients easy to get and hard to forget.

comms + social

brands + clients

To play, press and hold the enter key. To stop, release the enter key.

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